As some of you may know Reinsurance Towers discovered Twitter a few months ago (for those of you that are on there themselves we are on there with the username of Reinsurance_Mag ...I've got a great imagination me)
When we first joined we noticed that whilst a relatively large number of insurance people had embraced "tweeting", very few reinsurance folk were involved.
Now things seem to be changing - and not just because of the marketing folk of the (re)insurance world who seem to feel the need to share everything, including what they had for dinner (there are even specialist marketing agencies that will Tweet for you believe it or not) - Reinsurance Towers have even spotted some genuine bonafide reinsurance brokers and underwriters sharing their experiences.
However, there seems to be a lot of confusion within the industry as to what use Twitter could possibly hold other than for the media hacks and flacks.
Whole groups exist online for the purpose of discussing what to do with Twitter and Linked In (we're on there too) and whether it will really catch on. The general consensus seems to be that Twitter will not catch on in our industry unless people realize how it can be useful to them as a business tool.
There have been arguments from the forums and Reinsurance's own industry contacts that Twitter will never catch on but with over 750,000 insurance professionals already on there surely there are opportunities for reinsurers to connect in a new way with their clients and perhaps even create some new contacts?
Reinsurance Towers are even on Facebook. All this social networking gives us something to do when the news is slow.
Let us know if you are using Twitter, Linked In or any other social networking tools and share your experiences. Also don't forget to come and find us (Reinsurance_Mag) and say what you think of what we are doing...just be warned, social networking is dangerously addictive
Alternatively let us know why you are not on there or if you just fancy a good rant
Have a good week
Katherine Blackler
